July 6th 2018.

Central Saint Martins, LVMH Lecture Theatre E002

1 Granary Square

Kings Cross



How did early 20th century cinema present and represent fashion, and how does this historical material relate to contemporary fashion film? This one-day conference investigates new methods, topics and themes at the interface of three fields: media archaeology, fashion history, and film studies. The conference looks at two parallel moments of fashion and film in the early 20th and 21st centuries, when the emergence and intensification of new technologies of the image began to impact the culture and commerce of fashion. It aims to bring early cinema into conversation with current forms of digital aesthetics and to investigate its various materials, screens and genres, as well as the means of their production, circulation and consumption, that may inspire new ways to understand fashion film. We are interested in where fashion film finds its historical and current contexts in post-cinematic culture and the broad repertoire of contemporary audiovisual aesthetics.

Click here for the full programme.

The conference is free but please note booking is essential.



10.00          Welcome

Professor Jeremy Till, Head of Central Saint Martins and Pro-Vice Chancellor of the University of the Arts London

10.05           Introduction to the Archaeology of Fashion Film research project

Caroline Evans, Central Saint Martins
Jussi Parikka, Winchester School of Art, University of Southampton

10.20           Keynote lecture

Wanda Strauven, Goethe University, Frankfurt
Text, Texture, Textile: A Media-Archaeological Mapping of Fashion and Film

11.10            break

11.40            Introduction and Insight into Early Fashion Film + Screening curated by Lucy Moyse Ferreira, Central Saint Martins

12.10            Panel discussion with Stella Scott (Independent filmmaker); Raven Smith (Creative Director) and Isaac Lock (Filmmaker and Writer), chaired by Marketa Uhlirova, Central Saint Martins

13.00            lunch break (lunch not provided)

14.30            Lecture

Beatrice Behlen, Museum of London
Floating chiffon and misty tulle: the Materiality of Fashion in Motion

15.00           Lecture

Nick Rees-Roberts, University of Paris – Sorbonne Nouvelle
The Paradox of Contemporary Fashion Film

15.30            break

16.00           Summary and response to the day,  Chris Breward, National Galleries of Scotland

16.15            Plenary session with Archaeology of Fashion project team

Caroline Evans, Lucy Moyse Ferreira, Jussi Parikka and Marketa Uhlirova, Chaired by Chris Breward

17.15            end